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Brand Statements

Vision & Mission

To be the #1 destination for youth through creative entertaining content within the MENA region.

Values

Passion: bound in heart and mind
Integrity: be authentic & honest
Quality: what I do, I do well
Boldness: it's not bad to be bold

Brand Personality

Sincerity

Honest, Cheerful, Friendly,
& Down-To-Earth

Reliable

Competent, Intellectual,
& Optimistic

Spirited

Inspiring & Mental

Excitement

Daring, Bold,
Young, Wild, & Free

Sophistication

Glamourous & Charming

Content Strategy

Introducing the “Triple E” Strategy

Throughout the years, I developed a unique content strategy that follows an approach of three main pillars that stands for Entertaining, Engaging, & Educating. As a result, my videos are considered humorous, interact with the fans, and usually benefit the viewers.

Entertaining

Engaging

Educating

Understanding The Concept

Entertaining

Our content revolves around entertainment.

  • 70% of online content.
  • Appealing approach

Engaging

Our content is built by the people, for the people.

  • Interact with fans.
  • Drives engagement.

Educating

We aspire to inspire, affecting minds & hearts.

  • Enlightening through entertaining.

Target Audience

We visualize our audience as people who might have similar traits to our brand personality; hence, the segmentation will be as follows:
Audience Segmentation

Psychographics:

Outgoing, intelligent, good talkers, has niche interests, active on social media, and quality-oriented.

Geographic:

Jeddah, Saudi Arabia. Could be expanded worldwide to everyone who can communicate with Arabic language, our main content language.

Demographics:

Both genders, young adults aged 18-24, low, middle or high class, students, employees, singles, and married people. 

Behavioral:

Habitual viewers, unique viewers, people who tend to consume daily content, people who love to laugh & get intellectualized.

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